The «Business. Marketing. Technologies» company carries out a wide spectrum of marketing and internal researches.

• Analysis of the competition environment.
  

• Consumer researches.
  

• Estimation of brand equity.
  

• Directions of publicity researches.
  

• Internal researches.
  

• ”Mystery Shopper”.
  

1. Analysis of the competition environment:

To successfully conduct business various marketing information is needed in any sphere, however the information about the actions of competitors is among the most important. And the stronger the competition on your market, the more necessary is the analysis and systematic monitoring of the activity of competitors, their publicity-marketing activity, actions on changing their products and services, on bringing in clients, etc
And if you want to strengthen the positions of Your company at the market, aspire to leadership you cant do without the analysis of the activity of competitors. You can’t do without the analysis of the competition environment while creating and introducing new products and services to the market.
During the analysis of the competition environment following information can be obtained:

• The availability of the competing products on the market.
• Substitute products: the products of which competitors are bought, if the product of the Customer is inaccessible (analysis of the nearest competitors).
• The distribution system of competing products. Basic methods of distribution. The availability of competing products on the market.
• Strong and weak sides of competing products/services as compared to the products (services) of the customer.
• Analysis of the price policy of competitors.
• The publicity-marketing activity of competitors: the features of the advancement of competing products on the market; rough estimation of the publicity budgets of competitors.
• Estimation of the market share of the main competitors.
• Comparative estimation of the product (service) quality of the customer and his main competitors conducted by consumers.
• Estimation of the level of users’ loyalty to competing products.
• Determination of stake of the users of competing products which can be switched over to the products of the Customer

2. Consumer researches:

• Estimation of the needs that buyers satisfy, buying a product; estimation of consumer satisfaction by a product/service.
• Study of the buyers’ decision-making process.
• Study of features of the users’ purchasing behavior (the frequency purchasing, amount of purchase, preferred places for purchasing).
• Determination of the price ranges, acceptable by the buyers.
• Estimation of the demand for products (services).
• Study of the possibilities of market segmentation.
• Study of the degree of loyalty and the attitude of users to the trade mark.
• Study of degree of satisfaction of the users of a product (service).
• Research of the «pictures of the world» and the «lifestyle» of the specific target groups.
• Triggers that lead to purchasing substitute products and others

3. Estimation of the brand equity:

• Fame of brand.
• Measuring the leadership.
• Degree of loyalty to the brand.
• Measuring the differentiation (associations of the brand that complement the perception of quality).

4. Directions of publicity researches:

• Testing the name of the brand.
• Testing the packing design.
• Research of the efficiency of publicity products.
• Research of the image of the product (service).
• Research of the image of the company.
• The media-preferences of the users.
• Preliminary testing of advertising.
• Estimation of the efficiency of the publicity company (due to conducting a few cuts).

5. Internal researches.

Along with conducting the marketing researches the «Business. Marketing. Technologies» company competently and finely realizes internal researches, directed on optimization of the administrative process in the company of the Customer.
Internal researches allow to obtain important information, necessary to accept commercial decisions, upgrade quality of the selection of personnel and the placing of specialists, optimize the structure of the company and the cooperation between subdivisions. The information, obtained during internal researches, has an invaluable meaning while developing the program of introducing innovations and allows to promote the efficiency of teaching programs.

Directions of the realized internal researches:

• Estimation of the strategic situation of the organization;
• Study of the organizational structure and the image of the company among its personnel;
• Understanding the philosophy of the company, the level of its acceptance;
• Leading values of the companies’ employees and their accordance to the philosophy of the company;
• Basic disputed and problematic situations which are actual on an enterprise.
• Estimation of the efficiency of their actions and the individual inputs of different subdivisions.
• Analysis of the strong and weak sides of organization.
• Exposure of the problem aspects that reduce the efficiency of work in the company.
• Research of the psychological climate of the organization, the organizational culture and the models of behavior.

During internal researches both traditional sociological and socially-psychological methods and new for domestic research practice methods of network analysis are utilized, which allows to expose the network of organizational connections in the company and optimize the communication streams between its employees.

Today the importance of such researches increases in because with the bringing in of flexible administrative charts, introduction of new approaches to the organization of the administrative structure. Such researches will be especially useful to the companies that are swiftly developing and moving to a new stage of development, that are developing their dealership network, and also to companies that work with the bases of corporate and individual clients.

6. “Mystery Shopper”.

This method is an instrument of receiving the real information about what takes a place in the «front-rank»: in retails, at customer service.
An expert estimation is given by a man (in our company it is a specially prepared psychologist) who secretly makes a visit to the retail network. His task is to estimate the level of implementation of corporate standards, to probe the depth of knowledge and the possession of information by the service personnel, and also the quality of service.
Information, obtained using this method can be used to:
• improve the quality of customer service, verify the level of realization or perfection of corporate standards of the company; set of the real situations to work at that are used to develop effective teaching programs; introduce the motivational program.
This research is used for the estimation of quality of maintenance of the personnel of retail shops/networks, branches of banks, pharmacies, restaurants, auto-dealerships, branches of insurance companies – of all companies that are specialized on the service of customers and aspiring to the increase their loyalty.
The “Mystery Shopping” program gives more perceptible results, when it is a component of system of working with personnel and a basis for teaching and motivating the personnel.