Marketing researches

One of key trends activity of the «Business. Marketing. Technologies» company is conducting marketing researches. During the work of our company large practical experience was accumulated, the most effective and effective psychological and sociological methods and approaches are used, author methods are developed.
We offer our Clients a complete set of services from clarification of aims and research tasks to providing the Client with an analyst report and conducting a presentation on research results.

Realizing a marketing research suggests 5 stages:

Stage 1. Determining the problem, goals and research tasks;
Stage 2. Choosing research methods, developing the program and research tools;
Stage 3. Field stage: collecting and controlling the quality of information;
Stage 4. Processing and analyzing the information, preparing an analyst report;
Stage 5. Presenting the research results. Answering the questions.

Conducting a marketing research requires close collaboration with the Client during the first and second stages. The role of the researcher company on this stage consists of helping Client define and precisely determine the problems, define the goals and tasks, that will be answered based on the results of the marketing research.
An analysis and interpretation of information, the level of depth of analytic geometry, the simplicity and systematicy of exposition, is an object of our pride and constant perfection. Therefore the analytical products of our company are high-quality and possess a high competitiveness. For the analysis of data the special statistical packages of treatment of quantitative and qualitative information are utilized.
Research results are given as a report (in a printed and electronic form). A report consists of an analytical and a graphic part (tables, charts, graphs and diagrams). In the analytical part conclusions are formulated as answers for the goals and tasks, research hypotheses, and also practical recommendations are offered.
The presentation variant of report is given in the format of Power Point, summing up conclusions are offered in it, the flow-charts of the attained results are granted and recommendation are given.
During the presentation the leader of the project sums up the research conclusions and answers all arising questions.

Network of interviewers
Our company has its own network of interviewers in all regional centers of Ukraine, and also group of independent inspectors. All of interviewers have a special preparation, are engaged in marketing researches for 2 to 4 years.
Due to the resources of own network there the «Business. Marketing. Technologies» company provides by not only high quality research results but also offers mild prices.