A complex of services in providing an effective advancement of trade marks is one of the key activity trends of our company. In this area the company «Business. Marketing. Technologies» has great experience and achievements; it has its own unique products and inventions, the goal of which are providing effective communication with our customers and achieving the goal of advertising campaigns.

The uniqueness of the approach of the company «Business. Marketing. Technologies» to advancement, that provides efficiency of the developed programs and products, lies in the following:
1) Realization of the system approach to advancement: successful marketing activity is considering a great number of factors and a certain effective, from point of choosing the optimum facilities and instruments of influence, sequence of steps which will create a certain effect ,achieve a certain purpose, make a necessary «change» consciousness of the users. We will realize this approach in a unique for the Ukrainian market product of our company - «Marketing strategy of advancing a trade mark».
2) The account of the real competitive situation, without the understanding of which it is not possible to offer a weighed and effective method of «rebuilding» from competitors. Competent publicity actions must be based on certain senses, which are developed with taking into account the needs of the users, understanding the pros and cons of the product that is being advanced and the competing products. Therefore activity on advancement is based on the results of marketing researches conducted by our company which precede the phase of designing the marketing strategy.
3) The choice of promising segments of users for the influence. Therefore the stage of segmenting is always preceded by developing the marketing strategy. It allows to concentrate the efforts wherever it will give a perceptible result.
4) Basis on the «Picture of the world» and account of psychological peculiarities of the target audience. Our company utilizes a wide arsenal of humanitarian approaches and technologies on creating the «effective senses». The secret of their efficiency lies in the maximal account of the needs of the target audience and answering them «in the language of users». The result of this approach is the choice of «effective senses» which afterwards will be put in basis of developing the creative product.
5) Developing ways of strengthening the competitiveness of a product, called based on the uniqueness and to approach a product to meet ideal expectations of users. As for advancing the product, maximally answering the needs of the target audience, less resources and efforts will be required. While realizing this approach the activity of marketing specialists, is not manipulating the consciousness of the users but a possibility to maximally realize the needs of users by creating a suitable product. The realization of this approach is carried out within the framework of branding, which is based on the results of marketing researches.
6) The account of the peculiarities and active involving of resources of the client-company’s team. Based on the experience of our work we understand, that the first thing to be realized is what is understood, is agreed and, if possible, is created, if not by the company of the customer, then with its active participation. To realize this approach we offer different forms of developing the «Marketing strategy of advancing a trade mark». This product can be developed both during a 3-3,5 day training-seminar (this form of work allows to maximally involve the resource and obtain the development of a general approach) and «by order», but with conducting 3 seminars, on which the approaches we offer will be discussed, adjusted and the best decisions will be made. Development of marketing strategy during the training-seminar is the most optimum method, if there is a marketing employment or department in the company, bringing in key specialists of commerce/market subdivisions, specialists on advertising is very useful in this seminar. The author and leader of the training-seminar «Developing a marketing strategy of advancement TM» director of the «Business. Marketing. Technologies» company, a successful practicing marketing specialist with a 10 year experience is Helen Kravchenko.
This variant of collaboration not only allows to maximally take the group resource into account, but it arms with a system approach. Second variant is probably closer to companies, that have single specialists on marketing in their staff (which as a rule are loaded with tactical work and does not have the resources and possibilities to develop a strategy) or so far there are no marketing specialists in the companies staff (but, for example, there is an advertising department or specialists on advertising). As a rule, as a result of our collaboration a system vision of marketing strategy is not only created but also the attitude of the companies leaders toward the role of marketing on an enterprise is changed. Therefore often after the development of strategy there is strengthening of this subdivision. Often while developing a strategy we help our clients create effective marketing services, select necessary specialists.
7) Development of a marketing strategy of advancement of a product or service taking into account the strategy of advancement of the organization. This approach is based on understanding the basis of the strategic marketing on the strategic management of company. In fact without a strategic and system management, a coordinated vision of aims and ways of developing the organization, it is very difficult to carry out the strategic and system marketing. Therefore to provide a maximal effect we offer a set of works, on the first stage of which training is conducted for the top-managers of the company on developing the «Philosophy and strategy of developing an organization», its author and leader famous, successful organizational consultant - Leonid Bogdanov. And on the second stage taking into account the produced team strategy and with understanding the values of the company, a marketing strategy of advancement is developed.

Thus, the spectrum of services in advancement offered by the «Business. Marketing. Technologies» company includes:

• services in developing effective marketing strategies;
  

• a complex of works on branding;
  

• services on conducting strategies, conducting publicity actions of different scale.
  

To provide a maximal effect in their realization in one or another degree all the departments of our company appear involved: marketing researches, advancements, consulting and training personnel and even selecting personnel.